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Small Business Sunday by Theo Paphitis - promote your small business
Internet Affiliation Ltd

#SBS - Small Business Sunday by Theo Paphitis

As an owner of a small business, I know that we want as much promotion as we can get. I don't believe this to be a bad thing, getting your name out there can help bring people to your website, and hopefully, increase sales - which has to be a good thing.

The trick is, how to get your name banded around, and generate a little nice publicity. One way of increasing your profile come with the help of Theo Paphitis; the former Dragon on the popular BBC2 TV show, and owner of several companies, including Ryman Stationery, Boux Avenue lingerie, and Robert Dyas - as well as joint owner of Red Letter Days. Theo Paphitis setup "Small Business Sunday" in 2010 for help promote small businesses, and it doesn't even cost anything to be a part of.

Small Business Sunday from Theo Paphitis Take part in Small Business Sunday with Theo Paphitis - #SBS

How can I be a part of Small Business Sunday

Like I say, it doesn't cost anything to be a part of. You just need to be active on Twitter; and may need some perseverance. Small Business Sunday runs from 5pm - 7:30pm each Sunday, and the idea is you Tweet Theo with what your business does, and the hashtag SBS. So your tweet will look something like this:

Tweet for Small Business Sunday Example of a tweet to enter Small Business Sunday

Six lucky Tweeters are picked the following day, and Theo Retweets your original Tweet - and this is the man with nearly half-a-million followers. Just think what that Retweet could do for your business. You could have a spike in traffic to your website which will mean working a few 18 hour days to keep up with demand! That Theo Paphitis is a great man!

Perseverance

As there are six small businesses picked every week to be part of the Small Business Sunday club, the odds are stacked against you getting picked on your first #SBS Tweet. But as we all know in business, sometimes is takes perseverance. You can enter again the following Sunday; and the Sunday after that...

Have Internet Affiliation Ltd been one of the lucky six

As much as I'd like to say Theo has picked us as one of the lucky six weekly winners, he hasn't. Not yet anyway. But I can persevere, and sometime every Sunday between 5pm and 7:30pm I'll be Tweeting Theo with the #SBS hashtag in the hope we become one of his selected businesses.

Take part in Theo Paphitis' Small Business Sunday

If this has whetted your appetite, and you'd like be a part of Small Business Sunday, you can find out more information at the Theo Paphitis SBS website. This will tell you all you need to know about #SBS.

You can also follow Theo Paphitis on Twitter: @TheoPaphitis.

If you'd like to find out more about Internet Affiliation, you can email me on john@ial.world, or if Twitter is more your thing, you'll find me at @TheJohnEllis. And, finally, our business Twitter is @Internet_Aff.

About Small Business Sunday Find out more about Small Business Sunday - #SBS


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