#SBS - Small Business Sunday by Theo Paphitis
As an owner of a small business, I know that we want as much promotion as we can get. I don't
believe this to be a bad thing, getting your name out there can help bring people to your website, and
hopefully, increase sales - which has to be a good thing.
The trick is, how to get your name banded around, and generate a little nice publicity. One way of
increasing your profile come with the help of Theo Paphitis; the former Dragon on the popular BBC2 TV show, and
owner of several companies, including Ryman Stationery, Boux Avenue lingerie, and Robert Dyas - as well as joint owner
of Red Letter Days. Theo Paphitis setup "Small Business Sunday" in 2010 for help promote small businesses, and it doesn't
even cost anything to be a part of.
Take part in Small Business Sunday with Theo Paphitis - #SBS
How can I be a part of Small Business Sunday
Like I say, it doesn't cost anything to be a part of. You just need to be active on Twitter; and may need some perseverance.
Small Business Sunday runs from 5pm - 7:30pm each Sunday, and the idea is you Tweet Theo with what your business does, and the hashtag SBS.
So your tweet will look something like this:
Example of a tweet to enter Small Business Sunday
Six lucky Tweeters are picked the following day, and Theo Retweets your original Tweet - and this is the man with nearly half-a-million
followers. Just think what that Retweet could do for your business. You could have a spike in traffic to your website which will mean
working a few 18 hour days to keep up with demand! That Theo Paphitis is a great man!
As there are six small businesses picked every week to be part of the Small Business Sunday club, the odds are stacked against you
getting picked on your first #SBS Tweet. But as we all know in business, sometimes is takes perseverance. You can enter again the following
Sunday; and the Sunday after that...
Have Internet Affiliation Ltd been one of the lucky six
As much as I'd like to say Theo has picked us as one of the lucky six weekly winners, he hasn't. Not yet anyway. But I can
persevere, and sometime every Sunday between 5pm and 7:30pm I'll be Tweeting Theo with the #SBS hashtag in the hope we
become one of his selected businesses.
Take part in Theo Paphitis' Small Business Sunday
If this has whetted your appetite, and you'd like be a part of Small Business Sunday, you can find out
more information at the Theo Paphitis SBS
website. This will tell you
all you need to know about #SBS.
You can also follow Theo Paphitis on Twitter: @TheoPaphitis
If you'd like to find out more about Internet Affiliation, you can email me on firstname.lastname@example.org
, or if
Twitter is more your thing, you'll find me at @TheJohnEllis
. And, finally, our
business Twitter is